Website Optimization: From Small Screens to Big Opportunities

Did you know that as of June 2023, nearly 55% of website traffic comes from smartphone users? Have you optimized your website to cater to this large pool of audiences?

Website is your business’s digital address accessible to your audience, 24×7. It gives an overall understanding at a glance and detailed information on browsing in depth. So now the only task is to make sure that your website is catering to all screens. 

We have over 600 million smartphone users in India, the smartphone penetration rate has been steadily rising. As more affordable smartphones become available, more of the population has access to these devices. Hence the probability of your reading this article on your smart device is scoring high!

But, only 35% of businesses have their website optimized for this crowd! By not optimizing your website for smartphone users, you are missing out on a major chunk of potential customers for your business.

Now, what do we exactly mean by website optimization for intelligent devices?

Website optimization refers to the process of making improvements to a website to enhance its performance, user experience, and visibility in search engines. This includes various factors such as:

1. Responsive Design: 

A website design that has a responsive design that automatically adjusts its layout, content, and images to fit different screen sizes. This ensures that the website is easily accessible, readable, and usable on devices with varying screen dimensions.

2. Touch-Based Navigation:

A simpler and more prompt navigation design for your website enhances the smartphone user experience. While designing the placement of features such as the menu and other links, one must always keep in mind that the user is accessing these features via touch on a smaller screen. Make sure feature buttons, links, and other interactive elements are large enough and well-spaced to prevent accidental clicks.

3. Space Optimization:

With a smartphone, you have screen space constraints, and contrary to desktops, smartphones have vertical screens, hence the placement of elements must complement this factor. You must also take advantage of this spacing that gives an illusion that there is more to see, leading to endless scrolling. 

It is crucial to prioritize the most important content and present it in a concise and visually appealing manner. Avoid using large blocks of text and instead focus on brief paragraphs, bullet points, and headings to make the content easily scannable.

4. Page Load Speed:

A website heavy on design can lead to slow page loading, testing the user’s patience which you don’t want and smartphone users typically have slower internet connections compared to desktop users. Optimizing the website’s code, compressing images, and minimizing the use of unnecessary scripts or plugins can help improve the page load speed, ensuring a smoother browsing experience. 

5. Compatibility with Mobile Browsers: 

Make sure that your website is compatible with all the popular mobile browsers, such as Safari for iOS and Chrome for Android. Also, test your website thoroughly on different mobile devices and browsers for consistent performance and compatibility. This should be an ongoing process to stay on par with the latest updates of the browsers. 

As one of the best web development agencies, at Potters Wheel we understand the importance of catering your business to this large pool of smartphone users. We are equipped with the expertise and knowledge to optimize websites, ensuring they are accessible, user-friendly, and visually appealing across various devices and browsers.

Don’t miss out on the potential customers that mobile traffic brings. Let us help optimize your website for intelligent devices, providing a seamless and engaging experience for your smartphone user audience.