5 tips for writing Content that Brims with Personality

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“Why waste a sentence saying nothing?” -Seth Godin Writing is more than just a vast vocabulary and grammatical accuracy; it is a lyrical story telling that ensures that your audience is moved and informed in a lasting way. Whether you realize it or not, your words have their own distinct personality that translates onto the […]

What are the recent social media trends to watch out for?

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Being a part of an industry that is constantly undergoing a state of metamorphosis can be extremely challenging and sometimes exhausting. There are days when you’re terrified to blink too fast, just in case you run the risk of missing a new update or a new trend. But handled with a little patience and some […]

Why does your Business Need a Website?

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Web advertising has a wider reach than any other form of advertising. Your website is your company’s calling card, a portfolio of everything your company stands for. It creates a distinctive identity for your brand and helps you and your customers understand each other a little better. As a reputable digital marketing agency in Kerala, […]

Why Entrust your Digital Marketing With an Agency?

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Business owners often face a perplexing situation of pondering whether they should hire in-house employees or work with a digital marketing agency. Regardless of whether your company is small or big,  the decision is a difficult one as both options accumulate pros and cons. While the fact is, outsourcing makes more sense in regard to […]

How to Run Holiday Promotions for Service-Based Businesses

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The holidays are an exciting time for everyone and businesses are no different. The bonuses and vacations make consumers happy and the extra disposable income has businesses smiling. However, retailers aren’t the only ones who get to have fun, service-based businesses can also greatly benefit from holiday promotions with the right strategies. The key is […]

10 Ways to Increase B2B Sales

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Business to business, or B2B sales is a term used for companies that sell their products or services to other businesses. B2B sales generally tends to be more difficult as it involves multiple decision makers, unlike B2C where the customer is the sole target audience. Convincing a target audience of multiple levels can be a […]

Meme Marketing- The Future of Digital Marketing?

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From snarky and sarcastic to LOL hilarious, memes are the new digital language. What started out as a harmless way to communicate inside jokes has now become a global marketing phenomenon. The average millennial comes across around 20-30 memes a day, and with the millennials ruling the generation, meme culture has undeniably turned into a […]

The Digital Marketing Agency- Your new best friend

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When we first met the internet in the 1990s, there was definitely a buzz of excitement. Still, we were still somewhat unaware of how our ways of consumption and communication were going to change forever. It has now been around a decade since the digital age has progressively been taking over the world by storm. […]

Search Engine Optimization(SEO)- The New Necessity

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What is SEO? Search Engine Optimization or SEO is simply the practice of increasing your brand exposure through organic(non-paid) search results. Search engines are answer machines that use algorithms to decide a website’s significance to your query. So, optimization of your website will enable it to rank higher with relation to its content. How does […]

Branding in the Digital Age

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What is Digital Branding? Digital Branding is a technique that fuses internet branding with digital media to develop content across various online channels to communicate your brand value to your customers. To put it simply, Digital Branding is the creation and development of a Brand’s identity. With clients from a wide range, Potter’s Wheel Media has an […]