Ephemeral Content- Why is Disappearing Content Here to Stay?

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Ephemeral Content – Why is Disappearing Content Here to Stay?   The dictionary defines Ephemeral as lasting for a very short time, but what does this mean when it is applied to digital marketing? Technically speaking, all forms of social media content are ephemeral, in the sense that either our attention to the content is […]

What are the recent social media trends to watch out for?

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What are the recent social media trends to watch out for? Being a part of an industry that is constantly undergoing a state of metamorphosis can be extremely challenging and sometimes exhausting. There are days when you’re terrified to blink too fast, just in case you run the risk of missing a new update or […]

Why does your Business Need a Website?

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Why does your Business Need a Website? Web advertising has a wider reach than any other form of advertising. Your website is your company’s calling card, a portfolio of everything your company stands for. It creates a distinctive identity for your brand and helps you and your customers understand each other a little better. As […]

Why Entrust your Digital Marketing With an Agency?

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Why Entrust your Digital Marketing With an Agency?  Business owners often face a perplexing situation of pondering whether they should hire in-house employees or work with a digital marketing agency. Regardless of whether your company is small or big,  the decision is a difficult one as both options accumulate pros and cons. While the fact […]

How to Run Holiday Promotions for Service-Based Businesses

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The holidays are an exciting time for everyone and businesses are no different. The bonuses and vacations make consumers happy and the extra disposable income has businesses smiling. However, retailers aren’t the only ones who get to have fun, service-based businesses can also greatly benefit from holiday promotions with the right strategies. The key is to […]

10 Ways to Increase B2B Sales

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Business to business, or B2B sales is a term used for companies that sell their products or services to other businesses. B2B sales generally tends to be more difficult as it involves multiple decision makers, unlike B2C where the customer is the sole target audience. Convincing a target audience of multiple levels can be a […]

Meme Marketing- The Future of Digital Marketing?

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From snarky and sarcastic to LOL hilarious, memes are the new digital language. What started out as a harmless way to communicate inside jokes has now become a global marketing phenomenon. The average millennial comes across around 20-30 memes a day, and with the millennials ruling the generation, meme culture has undeniably turned into a […]

The Digital Marketing Agency- Your new best friend

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When we first met the internet in the 1990s, there was definitely a buzz of excitement. Still, we were still somewhat unaware of how our ways of consumption and communication were going to change forever. It has now been around a decade since the digital age has progressively been taking over the world by storm. […]

Search Engine Optimization(SEO)- The New Necessity

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What is SEO? Search Engine Optimization or SEO is simply the practice of increasing your brand exposure through organic(non-paid) search results. Search engines are answer machines that use algorithms to decide a website’s significance to your query. So, optimization of your website will enable it to rank higher with relation to its content. How does […]