What are the recent social media trends to watch out for?

Being a part of an industry that is constantly undergoing a state of metamorphosis can be extremely challenging and sometimes exhausting. There are days when you’re terrified to blink too fast, just in case you run the risk of missing a new update or a new trend. But handled with a little patience and some intelligent thinking, this doesn’t have to be such a daunting task. As for now, Potters Wheel Media, a top digital marketing agency in Kerala, stepped in to do some research on the latest trends so that you don’t have to.

1. Social commerce

Social commerce was already looking at good run, then the pandemic hit and lifestyles around the world changed. With people spending more time at home, social media use expanded, thus creating the perfect conditions for the growth of seamless social commerce. Social commerce is predicted to be an $80 billion industry by 2025. Most social media networks already have in-app shopping solutions and having your brand experiment with Facebook/Instagram shops or even experimenting with shop-able posts can be highly beneficial. quality website.

2. Influencer marketing

The influencer marketing sector has seen a phenomenal surge over the past 2 years. The psychological effect and relatability factor of experiencing a brand/product through an actual persons experience has proven far more effective than initially predicted. While there are influencers with extensive followers making millions off of their endorsements, the smaller players can also be extremely helpful in awareness. The key is to choose influencers that are aligned with your brand and represent the same values and target the same audience.

3. YouTube advertising for revenue

YouTube’s ad revenue went up by 26% in the last quarter of 2021 alone. YouTube presents huge opportunities for marketers when it comes to brand awareness. Apart from the growing customer engagement and ad recall value, YoutTube has a unique reach when it comes to its audience; YouTube has over two billion users that view over five billion videos in a day. If you are looking to reach a large audience very quickly, YouTube is your way.

4. Video based content

Video based content has seen an enormous rise in both, as a marketing preference and in audience response. According to marketers, one of the leading reasons for this rise in popularity is the fact that it helps customers understand their products better. As a reputed digital marketing agency in Kerala, we would love to explore the creative options available to your brand through video.

5. Paid advertising

Paid advertising is no stranger to social media; he’s been around a while. Nevertheless, this is a sector that is still very relevant. With an enormous amount of content across various platforms, there has been a gradual decline in organic reach; this has led to a greater need for investment in paid ads. Although it is still important to keep customers engaged with creative content organically, it would also help your brand to promote your top posts to reach a larger customer base.

Potters Wheel Media is a full solution digital marketing and media agency with a quest for creativity and a thirst for success. Hailed as one the best digital marketing agencies in Kochi, we believe in going above and beyond to ensure that your brand is exactly where it needs to be. Talk to us to know more.