5 tips for writing Content that Brims with Personality
“Why waste a sentence saying nothing?”
-Seth Godin
Writing is more than just a vast vocabulary and grammatical accuracy; it is a lyrical story telling that ensures that your audience is moved and informed in a lasting way. Whether you realize it or not, your words have their own distinct personality that translates onto the page. Just like your personality has its own unique style, voice and appeal, your content also possesses distinctive qualities that set it apart. A crucial aspect of content marketing in social media is to ensure that your content stays original and honest so the audience is able to relate to it more. We, at Potters Wheel, pride ourselves in providing one of the best content marketing services in Kerala. Here are a few tips on creating content that stand out.
1. Write with Clarity
To write with clarity is an art in itself; it is to find that fine line between driving home a hard point while maintaining simplicity, and to tread that line delicately. Be clear about what you want to say and be concise about the way you say it. Research the language and style your audience would appreciate so that they relate to it more.
2. Stay Consistent
While we want to avoid monotony at all costs, it is also important that we maintain a certain level of consistency. Variety is necessary to keep the audience engaged and show different aspects of your creativity, but too much change can be confusing. Your audience comes back for your content because they know what to expect; predictability in this context is a positive factor.
3. Use Writing Tools
We are fortunate to live in this technologically advanced era, use it! The internet is filled with an array of apps and websites that help you with your content. So whether it is to overcome writer’s block or just to enhance your vocabulary and grammatical knowledge, there is surely something that can help you.
4. Identify your Audience
One of the key elements in content marketing in social media is identifying and understanding your audience. You have to know who is listening before you decide what you will be saying. Content is created to specifically target a section of the masses. No amount of creativity and ingenuity will be of any impact if doesn’t reach the right demographic.
5. Keep it Simple
Shorter sentences and easier words have time and time again proven to attract a larger crowd. While different marketing strategies require different approaches it is necessary to remember that there might be sections of your audience that might not be familiar with technical jargon. Keeping your message simple ensures that your content is relatable to a wider spectrum of people.
Potters Wheel Media offers one of the best content marketing services in Kerala. All our content is customized and created with the customer in mind. Talk to us to know more.