From snarky and sarcastic to LOL hilarious, memes are the new digital language. What started out as a harmless way to communicate inside jokes has now become a global marketing phenomenon. The average millennial comes across around 20-30 memes a day, and with the millennials ruling the generation, meme culture has undeniably turned into a […]

When we first met the internet in the 1990s, there was definitely a buzz of excitement. Still, we were still somewhat unaware of how our ways of consumption and communication were going to change forever. It has now been around a decade since the digital age has progressively been taking over the world by storm. […]

What is SEO? Search Engine Optimization or SEO is simply the practice of increasing your brand exposure through organic(non-paid) search results. Search engines are answer machines that use algorithms to decide a website’s significance to your query. So, optimization of your website will enable it to rank higher with relation to its content. How does […]

What is Digital Branding? Digital Branding is a technique that fuses internet branding with digital media to develop content across various online channels to communicate your brand value to your customers. To put it simply, Digital Branding is the creation and development of a Brand’s identity. With clients from a wide range, Potter’s Wheel Media has an […]

A Different Time While digital marketing has been around world for only about a decade now, the rapidly growing sector has completely transformed the landscape of the marketing industry. With almost 59.5% of the global population having access to the internet, it is safe to say that the world is online. Smartphones, computers, laptops etc. […]