Revamp Your Online Persona with Next-Gen Web Design & Development Welcome to the digital age, where your website is the digital façade of your brand. At Potters Wheel, the best digital marketing agency in Kochi, we specialize in crafting websites that are not just visually stunning but are engines of digital growth and engagement. Let […]

From Buzzword to Business Booster – AI in Digital Marketing The term “AI in digital marketing” used to be a futuristic whisper in boardrooms, and now it is  a booming anthem across the industry. But what exactly is this AI revolution, and how can it transform the way we connect with our audience? While ChatGPT […]

Content Marketing Trends that Will Rule in 2024 Episodic foresight, or imagining future events and adjusting current behaviour accordingly is a fundamental human behaviour. This trait applies to various realms of life – personal goals and development, career aspirations, business goals to even political developments. In the realm of content marketing, this adaptability is inevitable […]

Make Every Click Count Landing page optimization has become crucial for businesses with digital presence seeking to boost their online success. A well-optimized landing page can significantly impact conversion rates, turning casual visitors into valuable leads. Before delving into the specific best practices for landing pages, let’s first understand why optimizing for conversions is crucial. […]

WhatsApp Channels, All You Need To Know WhatsApp, as everyone knows, is a messaging application, recognised worldwide with more than 2.7 billion active users. The messenger app recently rolled out Channels, a one-way broadcast feature where you can post text messages, pictures, polls and stickers. Once an admin shares a post on Channels, their followers […]

The Festivity Bandwagon: How Brands and Festivals Thrive in the Digital Age Global Reach with Local Appeal In our interconnected world, festivals often transcend geographic boundaries, making them ideal platforms for brands to showcase their global presence while maintaining local relevance. A brand’s ability to adapt its messaging to resonate with diverse cultural contexts highlights […]

Website Optimization: From Small Screens to Big Opportunities Did you know that as of June 2023, nearly 55% of website traffic comes from smartphone users? Have you optimized your website to cater to this large pool of audiences? Website is your business’s digital address accessible to your audience, 24×7. It gives an overall understanding at […]

Why your Granny’s Insta posts are more interesting than your business page. Let me ask you something, when was the last time you looked into your granny’s Instagram profile while randomly scrolling through your phone? Almost never right. But, here’s the fact; your granny’s Instagram posts are more exciting and engaging than your business page. […]

Branding is more than just a logo If you are at a stage where your business idea is growing wings and all set to jump out of the curb, make sure you foolproof it. We understand that this is an overwhelming situation with every little detail taking up your brain’s storage and here is why […]

Revolutionizing Digital Marketing: How Artificial Intelligence is Transforming the Industry In today’s fast-paced digital world, staying ahead of the competition is crucial for businesses. With the advent of artificial intelligence (AI), the dynamic digital marketing landscape is undergoing a significant transformation. From personalized customer experiences to targeted advertising, AI is changing the way businesses approach […]